Saturday, February 04, 2012

Conscious Governance, Nonprofit Strategic Planning for CEO's, Executives, and Nonprofit Boards.

Ezine - Issue #013 The True Role of the Board - How Governance has been Hijacked

Conscious Chief Executives E-zine - Issue #013

The True Role of the Board - How Governance has been Hijacked

Steven Bowman
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Why is the term 'governance' used so often as a descriptor for all things that have gone wrong in an organization. '.....due to a break down in governance', '....not enough governance oversight', '....their governance needs to improve'. The other side of this is where good governance is seen primarily as having the right sort of processes, procedures, charters and policies to tick the boxes of good governance. This notion of governance  focuses on governance as a system, a series of checks and balances in an organization, the 'fiduciary' oversight of assets on behalf of the organization's owners and stakeholders. To me, this is a hijacking of the possibility and promise that governance can give to an organization and its stakeholders.

What if governance was a lot simpler than most people believe it to be? What if true governance was for the Board ..

  • to make the choices
  • that create the future
  • for the communities they serve?

What if all the governance processes and policies were just tools to assist the Board 'to make the choices that create the future for the communities they serve'?

The implications of this simple description of governance are profound.

....Make the Choices

Most people misidentify 'making a decision' and 'making a choice'. Typically, a decision is seen as something that is final, that is the answer, that has to be right, that once made should not be changed, because, after all, it is the decision...

If a Board regards decision making as finding the right answer, then once they have found the answer, they typically stop looking for other alternatives and stop questioning whether that 'decision' is actually working for them. If a Board is looking for the answer, then the information they get after they have found the answer will typically be constructed and filtered to show how right the answer is. There is little questioning around alternatives and options.

What if we had the point of view that we would do all the required analyses (financial, risk, strategic ethical etc) and then from amongst the various options that were available, make a choice...and also reserve the right to change that choice if other things changed?

Practical application

  1. Ensure that all board members understand that making a choice is about choosing from options, not from an already completed view of how a particular decision should go. Use the word decision, and mean choice.
  2. Insist on at least two options for any Board issue that needs a decision. These two options should be fully analyzed, and the Board's role here is to discuss, question, test and make a choice from options, not rubber stamp.
  3. Provide at least two strategic questions for the Board to consider on these options that will open up discussions around the choices that could be made, and the possible implications of these.
  4. Be constantly reviewing the strategic environment for anything that might impact on your choice, and be prepared to make another choice if circumstances change. After all, it is only a choice!

...That Create the Future

The role of the board is not to meet and receive reports about how busy the senior executives and the organisation generally is. The role of the Board is to make the choices that create the future for the communities they serve. Creating the future is all about being aware of what is happening in the strategic environment (what's happening out there..), focusing on the things that are likely to have an effect on your organization (what does it mean to me...) and then choosing what needs to be modified, created or stopped (and what do I need to do about it...). The definition of being strategic that I have taught to thousands of executives and Board members is exactly that... 'What's happening out there.. what does it mean to me... and what do I need to do about it...' And doing this constantly. The main role of the Board in this is to ensure that they are constantly scanning the potential future, discussing the potential implications of this for the vision and key strategies of the  organization, and making choices about what needs to be done.

Practical application

  1. Facilitate the Board to be more strategic by recasting the Board agenda to reflect the key strategies from your strategic plan. If the Board agenda is primarily operational, then the Board must function from an operational perspective.
  2. Add the vision statement to the Board agenda- If the Board choose to use this to inform discussions and decisions, this can focus the discussion on what is really important to the organization.
  3. Ensure that staff reports or proposals indicate how they are achieving the strategic directions and where they fit in the strategic plan.
  4. Every second Board meeting, arrange for someone to provide the Board with strategic insight into the environment they are making decisions about, and the implications of these insights for the organization.
  5. Every second Board meeting have a staff member make presentations to the Board regarding the strategic issues that staff person faces in their area of responsibility, and the Board ask questions regarding those strategic issues.
  6. 1.Develop a section of the agenda where Board are encouraged to bring to the Board's attention any changes they have seen, heard about or have some insight into that may affect the assumptions the organization works under through its strategic plan.

...For the Communities They Serve

The purpose of your organization is not to perpetuate itself...it is to make a difference in the communities you serve. These communities will differ from time to time, will change as demographics and strategic focus shifts, and need to be continually monitored for the impact your organization is having. This raises the whole issue of stakeholder engagement to a new level. Stakeholder engagement should be about-who are our stakeholders this year, and has this changed or is likely to change next year....what do our stakeholders perceive as our impact on these communities....how do we engage with our stakeholders to facilitate gr eater change (are they part of our strategic planning, our risk management, our communications about the change that is occurring...). This focus on the communities you serve, at the Board level, maximizes the possibility of the Board being strategic, and minimizes the possibility of the Board being self perpetuating and self-interested. And the discussions that this leads to are fascinating, interesting and can truly lead to change in our world. Which is why our organizations exist in the first place.

Practical application

  1. At least once a year have a formal discussion at Board level on who your communities are, what has changed or will change, and whether we are dealing with all our relevant communities in a manner that generates change in that community. Map this against current strategic plan initiatives to see if anything needs to change
  2. Involve key stakeholders in your strategic planning team. I have found the optimum planning team size is between 15 and 20 people, usually consisting of Board, senior staff and key stakeholders
  3. Involve key stakeholders in your risk identification process, as they will perceive your organization from a different point of view, which may unlock some potential risks you had not considered.
  4. Develop performance measures that identify the changes in your communities from the strategies and programs you are undertaking. Some of the simplest yet most profound measures are to do with measuring communities perceptions of the changes created by your existence. This will keep the Board grounded in their reason for existence.

The true role of Board meetings is to facilitate Board members to 'make the choices that create the future for the communities they serve'. The practical application of this simple definition is what creates truly generative Boards that fulfil the promise that the organization offers to its communities.

What's New?

Nonprofit Masterclass in Strategic Leadership and Innovation
-Beyond The Bottom Line-

An intensive 1 day Masterclass that will shake long-held beliefs about leadership, strategy and innovation. Topics include: Developing a culture of leadership, strategic innovation and community engagement; Strategic decision making: Creating a culture of strategic awareness; Beyond the Bottom Line-Creating diverse funding and revenue streams that drive community impact and sustainability 

  •  Perth, WA, Tuesday 14th September
  • Alice Springs, NT, Thursday 16th September
  • Darwin, NT, Tuesday 21st September
  • Brisbane, Qld Friday 24th September
  • Sydney, NSW Monday 27th September 
  • Melbourne, Vic Friday 1st October 
  • Adelaide, SA Thursday 7th October  Level 4, 74 Pirie Street

The Masterclass, which has been highly praised by hundreds of nonprofit leaders ( click here for participant feedback) has been specifically designed for nonprofit CEOs, senior executives, Chairs and Board members. Places are limited. 

The registration is $550 for an individual, or for two or more people from same organisation, $475 per person.

Click here for brochure, details and rego form

All registrants receive a free copy of the nonprofit e-book 'The Conscious Chief Executive'

Some of you have already attended one of our Masterclasses recently, so please feel free to pass this on to your Board or other colleagues.

Strategic Plan Facilitation

Contact Steven Bowman for an invitation to work with us to create your strategic plan that is truly strategic with embedded project action plans: in 1 day, involving key stakeholders, with full accountability to the Board, staff and stakeholders., and a strategic plan that creates change at the Board, staff and community level

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Previous Issues Topics


Issue #001 -- When Board members step over the line

Issue #002 -- How can the Chair and the CEO work together productively?

Issue #003 -- What are the Powers of Members vs Nonprofit Boards?

Issue #004 -- How can we improve attendances at Board meetings?

Issue #005 -- How do we remove unproductive Board members?

Issue #006 -- Creating Strategic Awareness from your Vision Statement

Issue #007 -- Are you a Board-Savvy CEO?

Issue #008 -- Creating Strategic Awareness with your Board

Issue #009 -- Why Strategic Plans don't work-what to do about it

Issue #010 -- I've got my Strategic Plan-Now What?

Issue #011 -- Risk Management Rocks!!

Issue #012 -- Risk Management as Strategic Advantage

Click here for links to back issues

Next Issue Topic

Next issue will focus on nonprofit Board remuneration (should we, shouldn't we, and why), a very emotive topic that has arisen more frequently in the past few months. (Mind you, I might change the topic if something even more topical comes in. Let me know what you would like to see!)

Please send us any of your feedback, or any questions that you might like to see in the e-zine. All communications are confidential.
Happy reading
Steven Bowman

Contact Us

Contact us if you would like more information on any of the following:

Board and Governance audit and review Our Strategic Governance review is a comprehensive independent review of Board processes, including Board strategic processes, Board structure, Board and stakeholder communication, Board compliance responsibilities and strategic operational issues that directly affect the governance of your organization.

Strategic Planning facilitation Our Strategic Planning process encapsulates the most robust, time-efficient planning techniques to provide a focused, vision driven strategic plan, with value added components that embed the strategic plan into the Governance and operational framework of the organization. Powerful success measures, a unique ethics filter, strategic reporting frameworks and strategic thinking processes are end results of our Strategic Planning process.

Strategic Plan annual review facilitation Is your strategic plan on track? Our strategic plan review facilitation provides a focused forum for reviewing your existing strategic plan, with four key questions explored?1. What has worked with our strategic plan 2. What has not worked with our strategic plan 3. What has changed in our environment 4. What do we need to add or take out of our strategic plan

Telephone (61)3 95099529
Mobile 0438 325 782
Email us steven @ conscious-governance.com
Conscious Governance website www.conscious-governance.com
Physical address: 17 Gordon Grove, Malvern Australia 3144


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