The Business of Business: Bringing Consciousness to BusinessArticle in Conscious Leadership - The Business of Business So, what would it take to bring consciousness to business? Some cynics do not believe that consciousness has a place in the business arena. Some even think that we are delusional when we talk about the importance and impact of bringing consciousness to business. There is also misidentification and misapplication about what consciousness really means. Many large businesses and corporations have misidentified and misapplied 'bringing consciousness to business' to be just a new version of the old P.R.-enhancing programs known as 'corporate social responsibility (CSR), or 'corporate citizenship' which have been buzzwords for decades. Some businesses even choose to implement the concept of conscious business as a marketing tool and simply espouse it at the surface level for marketing and public-relations benefits.
Successful organizations are conscious organizations who are truly willing to bring consciousness to their business. A conscious organization is one in which the everyday actions of people are focused on vision and contribution, and are carried out with conscious awareness. They are conscious of the way they facilitate the consciousness of the world. They are the hope, the possibility for changing the world. They sincerely choose consciousness and they function from prosperity consciousness. Organizations that cannot move beyond self-interest will find themselves struggling to survive. Every time these organizations choose for anticonscious they destroy every possiblity of consciousness, innovation and growth. There is a growing awareness that no amount of form, structure, policies, procedures, quality control, or internal audits will provide the value and expansiveness that a business has a right to achieve. There is growing evidence that worlds best practice in procedures and policies amounts to nothing when the business is conducted in an unconscious or anticonscious manner. The National Australia Bank is a good example of where their governance processes were regarded as best practice, but the Board acted in an unconscious manner. It is now time for the individuals in an organization to claim their leadership potential, and bring to their organization an increased awareness and consciousness. Conscious leadership is the key to creating a balanced integration of organization vision, strategy, operational realities and a culture of consciousness. A truly conscious organization chooses to embrace a culture of consciousness and aims to operate consciously across the broad spectrum of the business concerns – from strategic planning, to recruiting, to operating systems and processes, to developing the vision that guides the organization. Bringing consciousness to business requires organizations to shift in attitude from "What's in it for us?" to "What's in it for us, what would be more expansive for the world, for everyone concerned and best for the common good?". This involves choosing for what expands every aspect of reality and not just what would only work for the organization. This doesn't mean that they have to stop growing or expanding. What we mean is when conscious organizations operate with conscious awareness all those things done from consciousness change every body that comes in contact with that business. Each and every person that the business comes in contact with becomes different if the business operates from consciousness. Click here for full article ->>
About the author: Steven Bowman is an international speaker, best-selling author and a global leader in providing practical frameworks and comprehensive approaches to assist Boards and Senior Executive Teams to reach higher levels of conscious awareness in governance, leadership, strategy and risk. . . . This article may be distributed or reproduced as long as the copyright and an active URL is included.
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